Superior Wellness Chooses Orangeburg County for US Debut
Orangeburg County Council advances tax incentives for Superior Wellness, a hot tub manufacturer, paving the way for new jobs and economic growth in the area. Learn about the potential impact.
The economic transformation of Orangeburg County, South Carolina, has been remarkable. The county has been a magnet for global investments and industrial growth since it faced significant job losses in the mid-1990s. Orangeburg has become a model of resilience and progress through strategic planning and partnerships.
Economic Highlights
- $11.3 million investment by Superior Wellness
- 35 new jobs to be created
- Operations set to begin in December 2024
Superior Wellness, a prominent manufacturer of hot tubs and wellness products in the UK, has chosen Orangeburg as its initial U.S. branch. This move emphasizes the county’s growing reputation as a location for international companies.
Superior Wellness Chooses Orangeburg County for US Debut
Why Orangeburg?
Years of economic development have prepared Orangeburg for this moment. The county has focused on:
- Building industrial parks with modern infrastructure
- Offering competitive tax incentives
- Creating an inviting environment for global companies
By 2018, Orangeburg’s original industrial park had already achieved:
- 1,100+ jobs created
- $37 million in payroll
- Hosting 21 international companies from 12 nations
A Bright Future
Superior Wellness’s decision marks another milestone in Orangeburg’s story. More than a win for the hot tub industry, it represents new opportunities for local workers and businesses. Rob Carlin, Managing Director of Superior Wellness, emphasized that this investment would boost supply chain operations while benefiting the local economy.
Looking Ahead
Orangeburg’s growth is a product of years of meticulous planning and execution. The county’s readiness for further expansion is underscored by its ability to attract global leaders, such as Superior Wellness. This wave of development can have a positive impact on both businesses and residents.
About Superior Wellness
Superior Wellness has grown into a global leader in the hot tub and wellness product industry. The company began in 2011 when Rob Carlin started selling hot tubs online. Since then, its growth has been remarkable:
- 2011: Rob Carlin starts selling hot tubs from his bedroom.
- 2014: Superior Spas focuses on distribution.
- 2017: Superior Spas designs hot tubs in the UK, manufactured in America.
- 2020: Superior Wellness brand is established.
- 2021: Celebrates 10 years in business.
- 2024: Expands into the U.S. market with a $11.3 million investment in Orangeburg County.
Today, Superior Wellness is the world’s fastest-growing hot tub and wellness manufacturer, working with over 100 U.S. partners.
Products and Services
- Hot tubs
- Swim spas
- Chill Tubs
- Saunas
- Accessories and spare parts
The company focuses on enhancing health and well-being through high-quality, innovative products designed for relaxation, hydrotherapy, and family enjoyment.
Why Orangeburg County? Superior Wellness chose Orangeburg County for its strategic advantages:
- Logistics: Easier access to U.S. partners and customers, reducing lead times.
- Business Environment: South Carolina’s business-friendly climate.
- Port Access: Proximity to SC Ports streamlines importing and distribution.
- Economic Incentives: Approval for job development credits supports growth potential.
- Facility Size: The 75,000-square-foot site in Cameron allows room for warehousing, logistics, and future expansion.
Economic Impact on Orangeburg County
Superior Wellness’s expansion promises significant benefits for Orangeburg County:
- Job Creation: 35 new jobs directly at the U.S. headquarters and distribution center.
- Local Spending: New employees will contribute to the local economy.
- Tax Revenue: Operations will enhance local and state tax bases.
- Infrastructure Improvements: Potential upgrades to support the new facility.
- Skill Development: Opportunities for workers to develop expertise in manufacturing and logistics.
Ripple Effects
- Supply chains may expand to support operations.
- Growth in logistics and transportation services.
- Boosts in housing demand, retail, hospitality, and wellness industries.
Visit Hot Tub Patio for more insights into the hot tub industry and wellness trends.
